Interpretations
Affinity Diagram
Decision Point Model
A Day in the Life Model
Sequence Model of Ordering
Ideation
My Visioning Picture
Visioning Picture of Team
Wireframes
Storyboards
Highlighting Flows
Seamless Hiring Experience
To address issues found in user feedback and missing steps identified in model analysis, I redesigned the entire order process. From browsing Gamemate cards to chatting and agreeing to purchase terms, the interfaces and interactions are now more intuitive and streamlined. The addition of an agreement step reduces risks and enhances trust, making interactions smoother.
Clearer Searching and Filter Flow
Recognizing the complexity of our previous design, I reintroduced gamemate filters and streamlined the service search flow. By categorizing functional areas, we've made it quicker for users to filter options. It becomes a cleaner and more straightforward interface.
Enhanced Order Cancellation Flow
I streamlined the order history and cancellation process, eliminating the confusing judgment icon and adding a help center. This page addresses user needs, including cancellations, refunds, and reporting issues, improving support and community standards. The final enhancements include an order progress bar and terms agreement link which ensures a more intuitive and supportive user experience.
Prototypes
Looking-for-group Feature
Usability tests showed that 80% of participants favored the 'LFG' feature, using the trending section to post LFGs—initially meant for insights and gaming moments. Yet, 40% misunderstood 'LFG'. Thus, I highlighted LFG for immediate access, using more familiar terms for headers and adding function descriptions.
*Design Decision:
Opinions varied on ad banner placement. Previous designs required users to spend extra time for a seamless experience. I analyzed platforms like Instagram and Facebook, which integrate ads with content. I opted to embed ads within posts for uninterrupted browsing and consistent ad visibility.
Hire a Gamemate Feature
To accommodate first-time users' limited familiarity with 'gamemate', I introduced a 'learn more' interaction and a pop-up window, explaining the page's purpose. A clear header was also added for clarity.
*Design Decisions:
In creating the vision picture, we debated the page design. We considered adding a description under the title versus a 'learn more' button. The latter was chosen to avoid redundancy for returning users and to adhere to UX design's minimalism principle. The pop-up provides ample space for a detailed explanation and serves a dual purpose by offering a pathway to apply to be a gamemate.
Filter & Search
Users were confused with the unconventional icons in the filter area. In addition, seldom-used filters and searches caused a content overload. So I simplified the filter and grouped all the relative functions into the filter and search icon respectively.
Expanded Navigation
Users reported they could not understand the icons of the expanded navigation bar. So I added texts with icons to clarify the functionalities.
Prototype Testing & Outcomes
We conducted an A/B test with 12 participants to assess our prototype's effectiveness and guide icon selection.
Remarkable Improvement in User Engagement
I tested the new post feature on "Looking for Group" with two groups. The success rate dramatically improved from 0% to 100%, demonstrating our effective redesign and optimized user interface for seamless interactions within the app.
Filter Flow Enhancement
Our latest task involved applying a filter to locate an English-speaking gamemate. The effectiveness of our newly refined filter flow was confirmed, with the success rate soaring from 16.67% to a perfect 100%. This demonstrates our commitment to enhancing user experience and functionality within the app.
Investigating Enhanced Design for Order History Access
We sought to investigate whether our new design enhanced the way users access their order history. The success rate improved dramatically from 66.7% to 100%, and the average time to complete this task was significantly reduced from 38.5 seconds to just 15 seconds, demonstrating the effectiveness of our design enhancements.
